About

HighTrails began in 2001 and is owned an operated by Marcel Mijares. Marcel started Hightrails as a bike tour company and it has expanded over the years to provide professional fittings, tune-ups and retail of bikes and parts.

Marcel came to San Francisco in 1990 from Caracas, Venezuela with the intention of surfing and biking throughout the Pacific Coast. He fell in love with the Bay Area and the Sierras and has been here ever since. When Marcel arrived here he only spoke Spanish, despite that he was able to graduate with honors from Lincoln School of Business in English! While learning English and studying Marcel spent his free time exploring all of the North West on either his bike or his board. It became a dream of his to share the beauty and serenity that he continually found, and that is when he came up with the idea to start High Trails. Still today, more than 15 years later Marcel is finding new mountains to tackle and new waves to ride in this beautiful land called California.

Hightrails is goaled to become a major part of the bike industry in Northern California with focus towards community and environmental responsibility.